What is your business image?

Every business has a brand image. It is the face of your business and the impression you are aiming to make on your customers. Don’t see it as just your name and logo, and how you can get these in front of people. Your brand image covers a large proportion of what you communicate to your customers.
Your brand is about the experience you create through using your products or services, the influence of how you advertise, promote and design your marketing material. It is about building a symbolic perspective of your business through the information you give your customers.
Your brand image serves to create associations and expectations from the products and services you produce. Typically a brand includes a defined identity or logo, specific fonts, colour schemes, symbols, sound and a particular voice (in written prose or spoken word), all are developed to portray your businesses vision, values, personality and identity in the most appropriate way.

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