Utilising the power of Email
posted on: Fri-Jul-24-2009 by Darren Langham
Over the last couple of months some of our clients have been testing html email campaigns to keep in contact with their clients. There has been a positive response so far and with the added benefit of gathering results from individual campaigns.
Wood Floor Sales have used email campaigns to target specific clients with special offers. The campaigns are sent out on a regular basis featuring up to 4 offers on flooring or accessories. Wood Floor Sales have noticed an increase in enquiries and have been able to refine their subscriber database.
HB Group have used an email campaign to reaffirm relationships with past clients who’ve not been contacted in a few months. They sent an email campaign featuring the new modern british collection and within minutes they had requests for brochures. HB have now decided to make email campaigns an integral strategy to keep in touch with clients and looking to send out more campaigns on a regular basis.
Using the email campaign system you’re able to provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. You can measure if your campaign has been forwarded on, who bounced, unsubscribers, compare campaigns and see your complete history with every subscriber in a handy timeline.
If you would like to set up your html email campaign call Matthew today on 0121 288 4227 or email matt@twelve20.co.uk.