Here's how to make an impact with your next brochure, flyer, leaflet or poster
There are many ways to inform your clients of new products or services, important information, special offers or to promote your existing range you supply or stock. So which forms of printed communication are going to best suit your business? What do you want them to achieve once you have got them produced?
Here are a few options you have available to use and how best to use them…
If you are selling products or services that require your clients to make a big decision, then a brochure or catalogue is a great way to help. You can give this to them after you have spoken to them in person or on the phone. A brochure gives your client time to look over your offering in detail.
You may have a special offer, event, new products or services to tell your clients about. An excellent way to pass on this information is through a flyer or leaflet. They allow you to give enough information and always remember to put a call to action on, to enable you to test and measure the response.
Another way to inform your clients of the above is through a postcard mailing. Use this method as a teaser campaign and don’t tell people the whole story. It is important that the postcard is targeted to your audience, stands out and grabs the reader’s attention, make sure it sells and gives them a way to respond. You could even include an offer or a voucher that people can bring in and spend with you.
If you want to direct your clients to your location or are looking to support other mediums, a poster or billboard is a great way to do this. You can also use it to promote special offers, events or products or services in your premises. It is important to keep it simple and with easy to respond instructions. This method enables you test and measure different posters and places.
Make sure your brochures, catalogues, leaflets, flyers, postcards and posters give a true reflection of your business and that they are consistent with your brand image. Also if you decide to invest in these methods they need to portray a professional and informative image.