Cannock Chase Council Leisure Services
Client: Cannock Chase Council
Brief: To re-design the previous leisure services literature and promotional material and create a new image for their new communication material. Cannock Chase wanted to raise the awareness of the facilities that are available and portray a consistent image of all the leisure centres as one combined brand.
Deliverables: Fliers, postcards, advertisements, forms, folders, booklets, posters, membership cards, Christmas cards, signage, advertising banners, pull up banners and direct mail shots.
Approach: It was important for us to identify the specific requirements from the leisure centre’s and the marketing team. It was agreed for the material to work in the same format as before but with a new image. There was also an indication for further marketing methods to be applied as the campaign started to progress.
After our initial consultation we realized that we needed to develop usable and informative range of material. We developed a style that could be applied through a range of materials. Allowing diversity and consistency through all of the leisure facilities. The new image has been applied to information leaflets, banners, posters, adverts and membership cards.
Client Testimonial: “We have worked with twelve20 on several projects now and they have always produced really good and professional looking material. They have had clear understanding of the briefs we have set them and always strive to provide us with the most appropriate communication.”