HB Websites
Client: HB Group
Brief:HB Group were looking to redevelop their existing website and needed to have more control over the content. The client required the website to reflect and complement the image of HB.
It is important for the website to show the wide range of contemporary furniture and for HB to have web specific pieces on the website. There were also a series of micro-sites to be produced to promote specific collections, exhibitions and generate leads.
Deliverables: Bespoke Content Managed flash website and Flash and HTML Micro-sites.
Approach: As the website needed to complement and reflect the any promotional material that HB produced, as well as stand alone marketing tool we used existing material as a starting point. It was clear to see space needed to be used effectively, and to reflect HBs USP of designers selling to designers. We defined the areas and the information required for each area and set about working back from here.
A grey block of colour is used at the top of the screen to define the main navigation area, also includes main contact information and trade price icon. We decided to use subtle interactive / animated elements for transitions between products and within the product information.
links:
- www.hbgroup.co.uk
- 07collections.hbgroup.co.uk
- salon.hbgroup.co.uk
- sneakypeek.hbgroup.co.uk
- yesplease.hbgroup.co.uk
Client Testimonial: “hb have been working with Twelve20 for over two years, initially for our new website, but now for a new advertising campaign and the printed literature to run with this … it is good to work with individuals who listen, react and respond to a brief and provide clear, creative solutions.”