Sandwell PCT Campaigns
Client: Sandwell PCT
Brief: Sandwell PCT (confidence and well-being team) needed to produce a series of campaigns to promote various events or services they provide. The material produced had to use the NHS identity guidelines and portray a positive feel to the varied target audience.
Deliverables: Booklets and fliers
Approach: The client expressed that in general there is a fair amount of stigma attached to mental health promotion and needs to be addressed in communication material. Instead of focusing on mental health the client decided to use the confidence and well-being team name to portray a positive image. We decided to use vector illustrations, photography and the brighter colours in the palette to give an upbeat feel. The design of the material had to be flexible and easy to read as there is a diverse range of the community who the services would be accessed by.