Wood Floor Sales Price List & Brochure

Wood Floor Sales Price List & Brochure

Client: Wood Floor Sales

Brief: To develop an easy to use brochure price list for various stockists of the flooring products Wood Floor Sales distribute across the UK. The client required brand information, product codes, brief descriptions, prices and images to be displayed in an informative and intuitive way.

Deliverables: Price list brochures, special offer fliers and brand specific brochure.

Approach:After completing research, receiving customer feedback and understanding how the information needed to be structured, we started to develop a user-friendly system with the information we had to display. We needed to use a design that would work well on the stock of paper the client had specified and display the information in an intuitive manner.

The brand information was useful as divider pages and we introduced colour-coded dividers at the top of the page for each brand or section. This helps the reader identify where they are or access specific pages quickly. The client also required there to be an area for special offers at the foot of the page and these needed to have its own design element considered.