ACR Re-branding
Client: ACR
Brief: ACR Heat Products were looking to redevelop the brand identity they had for a number of years. The brand needs to give a positive, consistent, friendly and quality feel. After the creation of the identity it would be applied in a flexible way on to other material including a website, brochures, advertisements and newsletters.
Deliverables: Brand Identity and guidelines, Stationery, Bespoke Content Managed website, brochures, Advertisements, Christmas Card, Newsletters, Specification Sheets.
Approach: After initial consultation to understand the key vision, values and personality of ACR, we decided to focus on the flame. As the main reason you would by a stove is to create heat, fire is the main element. We couldn’t focus on one type of stove because the three brands ACR distribute cater for different markets and there is a growing range of stoves available.
Instead of one single flame, which the original brand used, we decided to reflect the variety of brands ACR distribute, so the three main colours that make up a flame are used. We also needed to apply the identity across a wide range of marketing material to communicate a clear and concise image of ACR and the products they distribute.
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